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SENIOR MARKETING EXECUTIVE
Campaign & Program Management / Marketing Communications / Brand Positioning
Senior executive experienced in branding, product marketing, market expansion, and business development with diversified experience in technology, healthcare, and consumer markets.
Innovative communicator with track record of achieving desired results and demonstrated talent for quickly increasing revenues and market share, building brand awareness, and promoting a company’s image.
| Strategy & Budget Development: |
Developed and managed both category and product marketing and communications plans. Skilled at gaining consensus for and implementing new promotional plans and spending allocation, achieving targeted annual growth rates.
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| Tactical Marketing Program Development & Management: |
More than 15 years' experience managing multiple marketing programs and campaigns utilizing internal and external resources, managing budgets, and leading cross-functional teams to accomplish tactical objectives.
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| Program Tracking, ROI Measurement: |
Expertise with multiple methods of ROI tracking marketing including CRM databases, brand and category development indexes, test and control markets, lead tracking systems, and pre- and post-program sales measurement.
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| Branding, Advertising & Product Positioning: |
Proven ability with both corporate and product branding, positioning, advertising, and product launches for B2B and B2C audiences. Crafted integrated corporate and product brand identity campaign for newly formed joint venture contributing to sales increases of $300 million.
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| Direct-to-Patient Marketing: |
Managed direct-to-patient marketing campaigns to cost-effectively reach target audiences. Utilized traditional and e-marketing tools including viral marketing, WebMD.com resource center, pharmacy newsletter, branded therapy websites, patient events, and grass roots public relations programs.
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