• Implemented and managed virtual VNS Therapy resource center generating $450,000 revenue, 2,600+ leads and 30 implants in first seven months of operation. For more information, click here.
  
  
• Led cross-functional team improvement of educational website including patient, physician, and corporate information. For more information, click here.
  
  
• Catapulted division from eighth to fifth in storage sales with customer education campaign centered on e-marketing tools including interactive/video CD-ROM designed to appeal to business audience. For more information, click here.
  
  
• Launched internet marketing program linking prospects to resellers, software partners, and ISPs and increasing sales more than $25 million in first six months of operation. For more information, click here.
  
  
• Achieved $3 million first quarter sales growth developing integrated cross-product launch for new line of network attached storage products using both e-marketing and traditional techniques.

• Crafted integrated direct-to-patient marketing campaign increasing sales more than $8 million. For more information, click here.
  
  
• Managed pharmacy ad program including VNS Therapy ads attached to targeted prescription refill orders generating nearly $1 million revenue. For more information, click here.
  
  
• Expanded sales $800,000 in first year of operations, identifying and exploiting new direct-to-patient marketing channel using niche publications, direct marketing techniques, telemarketing direct response advertising, and sampling. For more information, click here.
  
  
• Managed rejuvenation of patient and caregiver information video combining physician explanation and patient experience. For more information, click here.
  
  
• Developed comprehensive local physician and patient education event including presentation and handout materials educating 1,000+ potential patients, yielding 33 implants, and $500,000 revenue in first quarter of operation.

• Developed new advertising strategy with unified approach; achieved record sales and positioning company as total solutions provider. For more information, click here.
  
  
• Crafted integrated identity and advertising campaign, leveraging attributes of existing brands to promote joint venture and achieving number two industry position and increasing sales more than $300 million. For more information, click here.
  
  
• Designed hospital surgical sales promotion program stressing cost efficiency by utilizing push-and-pull techniques; increased revenue $1 million beyond previous period.
  
  
• Increased sales $3.4 million (34%) in 24 spot markets during six-month period developing spot-market advertising and sales promotion campaign. For more information, click here.

• Generated $120 million incremental revenue worldwide and achieved three-point market share increase designing and managing marketing campaign which contributed to 88% unaided brand awareness rating for Compaq Storage by InfoWorld magazine. For more information, click here.
  
  
• Helped business unit achieve 18% annual growth rate by instituting and managing branding company to develop product names more strategically for major new products.

• Developed innovative product launch plan for new economy hearing aid and (FM) wireless assisted device selling 2,000 units and representing $726,000 revenue in three months, ensuring $8 million annual revenue goal would be met. For more information, click here.
  
  
• Developed integrated cross-product launch for new line of network attached storage (NAS) products using both e-marketing and traditional techniques. Boosted sales 111% and achieved first quarter sales growth of more than $3 million.

• Developed four-wave direct-mail campaign that increased prescribing physicians nearly 15% in one year. Each wave focused on unique aspects of VNS Therapy and offered educational materials.
  
  
• Created marketing campaign at Computer Telephony Expo to highlight server compliance with strict industry standards, using targeted pre- and post-tradeshow plan with direct mail, multi-media promotion, and press releases. Campaign produced more than 600 new qualified sales leads.
  
  
• Achieved $2.25 million incremental revenue increase by developing promotional lead database with telemarketing follow-up screening of 7,000+ leads per year.

• Managed grass-roots public relations campaign to promote patient success stories with VNS Therapy in local newspapers. Generated 30+ media placements per quarter.

• Increased revenue $9 million gaining consensus for new promotional budget allocation, resulting in more efficient use of promotional dollars.