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VP OF MARKETING / VP OF PRODUCT MANAGEMENT
Direct Marketing / Consumer Products / Business to Business / Advertising
Marketing executive with comprehensive experience in direct marketing management for multi-channel merchants and strategic marketing initiatives.
Known for developing and implementing expansion and market penetration strategies with a proven track record of success in business analysis, tactical strategic planning, negotiations, and gross profit improvement initiatives which greatly accelerate sales and bottom-line profits.
eCommerce & Online Advertising
Documented success in leveraging current technology to contribute to corporate bottom line. Devised eCommerce website and internet marketing capabilities for catalog and rental divisions utilizing banner ads, search engine optimization, pay-per-click advertising, and e-mail campaigns.
Creative Marketing Techniques
Senior marketing executive adept at identifying creative marketing opportunities. Led cross-marketing campaign partnering with Broadway production, "Once Upon a Mattress," improving customer awareness, increasing sales 8%, and increasing average transaction $300.
Decisive Leadership
Results-oriented leader experienced in every facet of business operations, skilled in critical decision making, and willing to take a hands-on approach to management. Spearheaded $1 million addition to corporate revenues through planning and implementing sales initiatives and cost saving measures.
Corporate Growth & New Business Development
Documented success in exploring new avenues for business and securing profitable revenue streams. Provided 40% revenue increase through synergistic diversification acquiring new entity and providing additional revenue stream.
Sales & Marketing Expertise
More than 20 years' sales experience in direct-marketing management for multi-channel merchants. Led 100% increase in corporate sales through expanded customer base, reduced costs by targeting most responsive customer segments, and conceptualized and created company's website aiming to secure online buyers through search engine marketing and optimization.
Strategic Planning & Partnering
Strategic planning professional adept at identifying income-producing opportunities and reacting quickly to market trends. Partnered with furniture stores to display mattresses in bedroom furniture areas, capturing in-store purchasers and leading to opening of corporate retail stores.
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