Click on the links below to find out more about the key qualification.
Advertising
Implemented value-added promotion programs for grand opening that generated store traffic and led to company purchasing significant advertising schedule in newspaper.
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Developed creative strategy to educate consumers about poor quality of imported phones, and won new business from client as client regained dominant share of phone business.
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Created eCommerce website and developed marketing programs for the internet that included banner ads, search engine optimization, pay-per-click advertising, and e-mail campaigns.
Reduced costs by targeting most responsive segments within customer file.
Doubled sales and profits of business unit by increasing customer base and size of average order.
Appended demographic and lifestyle data to customer files to identify, profile, and target key customer segments.
Utilized findings from research and database analyses to redirect marketing expenditures into more effective and creative media and promotions, which increased sales more than 25%.
Developed strategic alliances with furniture stores that gave company the ability to display products in retail situation and increase sales revenue by reaching consumers wanting to shop in stores.
Created website and developed marketing programs for the internet.
Developed and executed the plan to market company's first magazine to be sold to consumers.
Initiated plans for direct-marketing programs to generate new subscriptions and increase lifetime value of current subscribers.
Developed significant portion of new business presentation that won $200 million account; planned and executed national advertising programs for brand image, new products, consumer promotions, and advertising to children.
Successfully introduced several new consumer investment products, achieved 70% share of New York IRA market, and won three FAMA awards for best financial services advertising.
Developed creative strategy for resolicitation pitch that consolidated $50 million account and implemented award-winning campaign that regained dominant share of telephone equipment market for client.
Implemented advertising and marketing plans to sell financial products and services in client stores. Increased insurance sales 130% and doubled objectives for new bank accounts. Won 1984 EFFIE award for advertising effectiveness.
Growth Strategies
Purchased party rental company, integrating operations into existing division, which grew rental revenue 35% and improved overall rental business more than 40%.
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Developed brand positioning for furniture sales division that increased response to marketing programs.
Created eCommerce websites for catalog and rental divisions and developed internet marketing programs that contributed to sales growth.
Strategic Planning
Convinced florist to change name of three local shops to company name; retail business in shops more than doubled in one year.
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Diversified rental revenue base by purchasing party rental company, integrating operations into existing rental division, and providing incremental sales revenue and operational cost efficiencies.
eCommerce
Teamed with IT department of parent company to develop eCommerce website written in language accessible to search engines, tripling search engine traffic.
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Online Marketing & Advertising
Hired appropriate resources to generate sales from search engine marketing and optimization and grew internet revenue to 35% of sales.
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Strategic Partnerships
Developed strategic partnerships with furniture stores to put company departments in existing retail bedroom furniture areas, generating enough sales in retail outlets to open independent retail stores.
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Guerilla Marketing
Initiated cross-marketing multimedia-promotion program with a Broadway show that enhanced company's image, improved top-of-mind awareness, increased sales 8%, and increased average transaction $300.
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Direct Sales
Demonstrated to client that enough promotion responders were in company database and additional mailings would not be required; client became company's largest account.
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Product Development
Created service to provide purchase behavior lists for market research surveys that reduced client's market research costs and increased company's list sales revenue 20%.
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Marketing Plans
Eliminated distribution in low-share markets and reduced marketing expenditures in higher-volume markets to conserve revenue. Consolidation into areas of geographic strength made brand profitable.
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Product Management
Created temporary trade deal to pay retailers to reduce price; demonstrated incremental sales more than compensated for lower margin, and company was able to use results of temporary trade promotion to rollout product nationwide and regain market-share leadership.
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Marketing Management
Increased response rate to catalog mailings through implementation of predictive modeling techniques, which subsequently returned more than $2 million annually to the bottom line.
Created a frequent buyer program which increased customer purchase frequency 50%.
Improved customer retention by developing ongoing monitoring program that measured customer satisfaction, identified customer service issues, and recommended corrective actions.
Conducted strategic research that identified opportunity for development of retail store distribution.
Business Development
Developed unique service that gave packaged goods manufacturers the ability to quantify the results of direct marketing programs in terms of incremental volume, trial, repeat purchasing, purchase frequency, ROI, and identification of profitable customer segments.
Created service to provide purchase behavior lists for market research surveys, which significantly reduced client's market research costs and increased company's list sales revenue 20%.
Exceeded sales goals for revenue 30% and new client relationships 50%.
P&L Accountability
Increased sales revenue and implemented cost efficiencies that added more than $1 million to the bottom line.
