Large retail chain was opening first New York City store and newspaper wanted the chain to advertise in local edition, although other tabloids had better local distribution.

Created value-added promotion programs for grand opening that generated store traffic.

Company purchased significant advertising schedule in newspaper and reported that store opening was the most successful opening to date.

Agency was resoliciting consumer products account. Client was friends with senior manager at phone center agency and client preferred advertising that demonstrated quality of client's phones.

Undertook research that found consumers thought all phones were alike, and developed creative strategy to educate consumers about poor quality of imported phones.

Senior managers for client appreciated "Second-Class Phones" campaign. Company kept account and won new business from client as client regained dominant share of phone business.

Following 9/11 and collapse of the "dot com" boom, the bottom fell out of the market for furniture rental. Three top rental sales personnel had recently left to work for competition.

Purchased a party rental company, hired a sales manager, and integrated operations into existing rental division.

Rental revenue grew 35%, improving financial results of rental business more than 40%.

Company had a good share of long-distance floral business but no local deliveries as consumers utilized local florists for local deliveries.

Upon hearing customers state awareness of company from corporate headquarters sign, convinced florist to change name of three local shops to company name.

Retail business in shops with changed name more than doubled in one year.

Company website was not indexed by search engines as site was written in frames that search engines could not "crawl."

Worked with parent company's IT department to develop an eCommerce website written in language accessible to search engines.

Team created a new, enhanced-function website that was quickly indexed by search engines, more than tripling search engine traffic.

Internet sales were not optimal as marketing was limited to ads in catalogs and print media and no personnel had experience in online marketing.

Attended a search engine strategies conference to learn how other companies were marketing online.

Hired appropriate resources to generate sales from search engine marketing and optimization and grew internet revenue to 35% of sales.

Company had high awareness but only a small percentage of the market interested in buying mattresses by telephone, and company did not have funds needed to open retail stores.

Developed strategic partnerships with furniture stores to put company departments in existing retail bedroom furniture areas.

Company generated sales in retail outlets and eventually opened independent retail stores.

Cost per call from current advertising plans was increasing and company wanted to reduce advertising budget as percentage of sales.

Initiated cross-marketing multimedia-promotion program with a Broadway show.

Association with Broadway show enhanced company's image, improved top-of-mind awareness, and increased sales 8% and average transaction $300.

Called upon consumer package goods company with the objective of selling promotion-testing services to client. Client mailed promotions to in-house promotion responder database and was interested in service but did not want to spend additional revenue mailing promotions to company's database.

Demonstrated to client that enough promotion responders were in company database and additional mailings would not be required.

Client purchased many promotion tests and became company's largest account.

Company database had information on very low-incidence supermarket purchase behavior. Additional products and services were required to sell to manufacturers.

Knowing that low-incidence purchase behavior is a barrier to conducting market research studies, created service to provide purchase behavior lists for market research surveys.

Service significantly reduced client's market research costs and increased company's list sales revenue 20%.

Client rolled out coffee and grain beverage just as high coffee prices were declining, lessening lower price advantage. Brand was losing money and had low share in most markets.

Eliminated distribution in low-share markets and reduced marketing expenditures in higher-volume markets to conserve revenue.

Consolidation into areas of geographic strength made brand profitable.

Coffee division was test marketing a heat-treated 24-ounce size that filled a 32-ounce can. Retailers were pricing 24-ounce can at the same price as 32-ounce can, depressing sales of the product.

Created temporary trade deal to pay retailers to reduce price and demonstrated that incremental sales more than compensated for lower margin.

Company was able to use results of temporary trade promotion to rollout product nationwide and regain market-share leadership.