|
|
|
| SHERMAN SPECIALTY, JERICHO, NY |
2008 - 2009 |
COO / GENERAL MANAGER
Direct marketing/sales company specializing in party supplies, toys, and advertising specialties for the dental, restaurant and party markets grossing $20+ million in annual sales and employing 90 people.
Responsible for all aspects of the business including P&L accountability. Managed Long Island office and Albany, NY warehouse. Supervised eight direct reports.
Selected Achievements
- Increased profitability by reallocating marketing and sales resources into more effective programs including affiliate, e-mail, and search engine marketing.
- Developed new systems and procedures to better track and manage the company's five businesses.
- Significantly reduced costs by moving banner printing and pad printing operations in-house.
|
| ADIRONDACK DIRECT, LONG ISLAND CITY, NY |
2005 - 2007 |
PRESIDENT / CEO
Institutional furniture direct marketing company grossing $31 million in annual sales and employing 60 people.
Directed day-to-day marketing function of furniture sales and rental divisions. Managed P&L, increasing corporate revenues and leading cost-effective initiatives. Supervised 10 direct reports.
Selected Achievements
- Added $1 million to corporate bottom line through planning and implementing sales initiatives and cost-saving measures.
- Provided 35% increase in rental revenue and 40% gross profit increase through synergistic diversification including purchase of a party rental company, integrating a new entity and providing additional revenue streams.
- Devised eCommerce Web sites and Internet marketing capabilities for catalog and rental divisions. Utilized banner ads, search engine optimization, pay-per-click advertising, and e-mail campaigns.
- Customized corporate brand positioning for furniture sales division, increasing response to marketing programs.
|
| MSC INDUSTRIAL DIRECT, MELVILLE, NY |
1997 - 2005 |
MARKETING DIRECTOR
One of the nation's largest direct marketers of industrial supplies and equipment, supplying 350,000 customers and offering 500,000+ industrial items from 2,500 suppliers. Direct marketing division contributes annual sales of $50 million to $1.3 billion total sales.
Administered marketing function, Internet business generation, and in-house advertising function for the Enco division. Led production and circulation departments. Oversaw P&L of monthly sales catalogs, package stuffers, magazine ads, card decks, trade shows, e-mail marketing, and corporate Web site.
Selected Achievements
- Led 100% increase in corporate sales through expanded customer base and increased average order size.
- Reduced costs by targeting the most responsive customer segments.
- Conceptualized and created company's Web site aiming to secure online buyers through search engine marketing and optimization. Grew Internet revenue to 35% of sales.
|
| 1-800-MATTRESS, LONG ISLAND CITY, NY |
1995 - 1997 |
DIRECTOR OF MARKETING
$60 million bedding telemarketing operation.
Managed advertising, promotions, distribution, market research, database marketing, Internet marketing, and public relations. Supervised agencies and staff of five.
Selected Achievements
- Led cross-marketing campaign partnering with Broadway production, "Once Upon a Mattress," improving customer awareness, increasing sales 8%, and increasing average transaction $300.
- Spearheaded campaign to open retail establishments, teaming with furniture stores to display mattresses within bedroom furniture areas, capturing in-store purchasers, and leading to opening of corporate retail stores.
- Appended customer demographic/lifestyle data to better identify, profile, and target key customer segments.
- Increased sales 25% by redirecting marketing expenditures to more creative, effective promotions.
|
| 1-800-FLOWERS.COM, CARLE PLACE, NY |
1993 - 1995 |
DIRECTOR OF MARKET RESEARCH AND DIRECT MARKETING
Internet company selling fresh flowers, plants, gift baskets, and gourmet foods from its toll-free number, several Web sites, 125 million catalogs, and 95 franchised and 10 company-owned shops. Annual sales exceed $900 million.
Supervised all direct marketing activities including catalogs, outbound telemarketing campaigns, list brokerage, database analyses, and customer service surveys.
Selected Achievements
- Generated $2 million revenue through increased response rate to catalogs by implementing predictive modeling techniques.
- Created frequent buyer programs, increasing customer-purchasing frequency 50%.
- Measured customer satisfaction and quickly incorporated corrective actions to maintain customer loyalty.
- Captured local delivery business utilizing name recognition and designating local New York flower shop 1-800-Flowers. Retail business in shop doubled within one year.
|
| NEWSDAY, MELVILLE, NY |
1992 - 1993 |
MARKETING MANAGER
Long Island newspaper publisher grossing $60 million in annual sales and employing 1,000+ people. In business since 1940, the corporation has won 17 Pulitzer prizes for journalism.
Coordinated marketing efforts of circulation, advertising sales, community affairs, and editorial departments.
Selected Achievements
- Created value-added promotion for grand opening of Queens K-Mart, leading to a major advertising contract.
Additional Work History
|
| CITICORP POS INFORMATION SERVICES, STAMFORD, CT |
VP, DATABASE MARKETING SERVICES |
N W AYER, NEW YORK, NY |
VP, ACCOUNT SUPERVISOR |
General Foods, White Plains, NY |
Associate Product Manager |
|
|
