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SENIOR MARKETING EXECUTIVE
Defense / High Tech-Electronics / Health Care
Motivated, results-driven executive with extensive experience in corporate marketing and communications including successful development and implementation of corporate programs and strategic planning/execution interfacing with Wall Street and NASDAQ.
Expert skills in working with multiple target audiences, positively impacting stock price, and building corporate perceptions to support business-to-business marketing.
"As an individual who has been associated with the electronics industry for more than 20 years as a reporter, editor, and public relations professional, I have the opportunity to observe and work with many in the business of presenting a company’s goals, objectives, and products. If this process is not well-managed internally, it either fails or falls short of objectives or is placed with consultants like myself as outside expenses. I must say that in my experience, and from the feedback I receive and see from our target audiences, Lynn O’Mara performs these responsibilities as well as or better than virtually anyone I have worked with, either as an editor or a PR consultant. Her knowledge of ISC’s mission, products, and markets reflects a dedication and diligence many other companies would be fortunate to have." - Dick Davies, President, Independent Public Relations Associates, San Francisco, CA
Executive Leadership
Beyond all technical skills, a common-sense leader with a true desire to foster and sustain profitable working relationships. Exercise sound judgment and reasoning, problem solving, intuitive deduction, and conflict management. Mentor and coach employees to expand their knowledge while providing them professional challenges. Lead by example, with integrity as the cornerstone.
Strategic Planning & Business Acumen
Strategic planning professional providing business solutions founded in a wide variety of skills gained through career experiences in diverse and eclectic backgrounds. Win-win outcomes and profitability are the guiding forces.
Corporate Marketing & Strategic Partnerships/Alliances
Senior Marketing Executive possessing development savvy, having spearheaded successful B2B marketing campaigns, brand management, logo development, intellectual property management, and strategic company positioning. Ability to recognize and facilitate strategic relationships to meet corporate objectives and lead the industry.
Corporate Communications
Proven and reliable communications professional known for corporate positioning, media relations, investor relations, and crisis communications. Manage corporate reputation and perceptions through straightforward corporate messages. Interface with Wall Street brokers and NASDAQ investors as company’s chief spokesperson. Proven experience creating and managing content for company and subsidiary web sites and e-Commerce activities. Willingly assume the key role of “go-to-person” for accurate and timely information.
Business Development & Startup Situations
An entrepreneurial spirit with seven years of involvement in the creation of new business units and subsidiaries to support corporate goals. Contributions made to two new subsidiary business plans and co-author of business plan for a third new subsidiary.
Business Process Re-engineering
Project leader possessing 15 years of business-to-business experience in gathering requirements to redesign corporate processes. Quality assurance and improvement experience, including ISO-9001 and internal auditing. Utilize and leverage innovative technology to capitalize on corporate opportunities.
Regulatory & Compliance Oversight & Reporting
Compliance professional possessing years of regulatory oversight, internal controls experience, and management oversight. Seven years of SEC reporting, risk management, and management analysis.
Equity Financing & Grant Funding
Proficient author of documentation to apply for grants and institutional funding. Authored a marketing plan that procured a distance-learning grant of $8.5M. Seven years' experience with private equity financing, including personally raising $100K private equity for new subsidiary.
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