Author of five books on business law and consumer marketing and 300+ articles published in trade or professional journals on law, taxation, postal and business.
Books:
The Direct Marketer's Legal Advisor, McGraw Hill, 1982
Direct Marketing Handbook, Edward L. Nash, ed. McGraw Hill, 1981 & 1982. Contributed chapter on law.
What Every Manager Needs to Know About Marketing and the Law, McGraw Hill, 1984
The Complete Guide to Marketing & The Law with Supplements, Prentice Hall, 1989, 1990 & 1992
Articles:
Published in:
The Journal of Marketing; Direct Marketing Magazine; Civil Liberties; Communications Lawyer; Hofstra
Business Journal; Long Island Fund Raising Management Magazine; Student Law Press; The Market Place; Target,
Nassau Community College Journal of Business and Marketing; Better Business Bureau's Do's & Don'ts in
Advertising Copy; Postal Life; Journal of Direct Marketing; Committee News, newsletter of American
Corporate Counsel Association Intellectual Property Committee
Sampling of articles:
Direct Marketing Magazine (Legal Outlook column) overview of 88 Publications by Robert Posch.
"Good Law Should Make Good Sense," PostCom
"A Checklist for Firms Considering a Vertical Territorial Distribution Plan," abstract, Summer 1982, Journal of Marketing
"Direct Marketing is not a Significant Privacy Threat," published in Computerization and Controversy: Value Conflicts and Social Choices by Rob Kling (Part VI, Section I). First page of article.
"Trademark Protection for Internet Domain Names," July 1998, Direct Marketing
"Price Censorship is Real and Growing," Fall 1990, Communications Lawyer
"From the Practitioners: Is Everyone on Earth of Equal Celebrity Status?," Summer 1996, Journal of Direct Marketing
"Your Personal Liability in Common Corporate Settings," Vol. 4, No. 1, 1990-1991, Target, Nassau Community College Journal of Business and Marketing
"Intellectual Property Challenges on the Internet," February 1995, Committee News, newsletter of American Corporate Counsel Association Intellectual Property Committee
Other:
"Better Business Do's and Don'ts", The Better Business Bureau, 2000, 2002 & 2004
Published guidelines on advertising, sweepstakes, and privacy utilized as models for industry practice
Testimony of Robert Posch before Postal Rate Commission on Behalf of PostCom, et al.
Testimony of Robert Posch before Postal Rate Commission on behalf of Bookspan Negotiated Service Agreement
Quoted in USPS press release: "We strive to bring educational, scientific and cultural literature to our members through the mail," said Robert J. Posch, Senior Vice President, Bookspan. "A new baseline NSA sends a message to all mail users and others thinking of utilizing mail as a part of the media mix that the transformed Postal Service is open to implement new ideas bounded only by the creativity of their customers."
|
